/ Mercedes-Benz LSH Gallery

LSH Auto Australia

Brisbane

 

Project Scale
240

 

Completion Date

July 2019

Project Description

Mercedes-Benz Australia commissioned Broadcast to develop a boutique gallery for their rare and high value vehicles as part of their new flag ship showroom at Newstead in Brisbane. The gallery commences with the invention of the first car through to contemporary and future transport innovations. Mercedes-Benz is currently rolling out a new design language across their dealerships globally which were factored in the composition of the gallery and in much of the detail resolution. Their branding guidelines and distinct typography was also re-interpreted and applied to the exhibition.

 

Broadcast was responsible for the entire project including curatorial development, content production and site installation co-ordination to ensure the highest standards of quality and finishing were implemented. The gallery was also designed for rapid change over with fabric graphic lightboxes and digital interpretation displays designed for in-house managed updates for particular themes or stories to be told.

Photography by Jesse Marlow

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